"NEW UNION" is a fashion brand carefully built by a famous designer  Keeven (Zhai Yan Xin)------ its chief designer. The first store grand open currently in Yu Yuan road, which is popular in fashion media and various buyers.
　　“NEW UNION” is the shortened form of “新联纺”(XIN LIAN FANG) in English. “NEW” denotes brand-new, creative and update; “UNION” denotes harmony, combination and company. This is a beyond traditional design goal pursued by the brand. “NEW UNION” will show us its concise style, details emphasis and elegant clothing, and the formation of brand design, development, sample making, production, sales and other one-stop trade chain. "NEW UNION" will be a trend vane of fashion, a low-carbon "special" brand, the technological international fashion.